Establshed in 1983 with the first factory that manufactured lighting chemicals, the business has demonstrated a continuous and consistent growth. With the expansion of business interests increasing organically, the inevitable restructuring took place in 2002 under VIVID.

In India, today most of the Paint Manufacturers make the products for the purpose of Decoration and for good look and that is the reason, they advertise thousands of colours and colour matching etc. But, internationally, coatings are segmented and depending on their use and application areas, they are categorized in to Decorative Coatings, Protective Coatings, Architectural Coatings, Marine Coatings, Can coatings, Coil Coatings & Speciality Coatings etc.Our motto is to provide only coatings for industrial and domestic sectors for the sole purpose of Protection and that is the reason, we do not call them paints but Protective Coating. We want to educate the customers about the difference in quality of coatings.

Decorative Coatings come in thousands of colour and shades and they are based on lower micron thickness, where as, our Protective coatings are made only on 4 basic colours, which are based on pure Metal Oxide and not based on Fillers and Extenders. You can make almost more than 50 colours with these 4 basic colours and this is how, our Protective Coatings differ from Decorative Coatings.

No, they are not. To give an example about TOPCOAT-RED, which is THREE-in-ONE coating, you can dilute it 1:1 with MTO and make your Primer and you can get the coverage of more than 400 sq,ft. At a cost of Rs.186/- per litre, costing will be less than Rs.0.50 per sq. ft., whereas, Red Oxide Paint from any reputed manufacturers will not give you 80 sq.ft. coverage. To find out the answer is very easy. Take 1 litre of TOPCOAT-RED and weigh it. This will be within 1250 grams along with the tin, whereas, RED OXIDE Paint of any other manufacturers is priced at Rs.80.00 and hence, the cost is Rs.1.00 per sq. ft for a reputed brand of Red Oxide Paint. If you use our TOPCOAT-RED even without dilution, then you will get 150 sq. ft coverage, which is almost Rs. 1.25 per sq. ft. But, you can imagine that, TOPCOAT-Red will not fade at all and this will remain lifelong non-fading. The same thing applies with TOPCOAT- YELLOW, TOPCOAT-BLACK AND TOPCOAT-WHITE coatings of SRL. If you want to make Decorative coatings, then you can tint TOPCOAT-WHITE of SRL with any colour you want.

Our principals have one of the best R&D and it has own Resin Plant, where it makes Polyester Resin, based on all imported raw materials, whereas, the general paint manufacturers buy oil base Alkyd Resin from the market and make the Resins. These Resins are blended with Pigment, Fillers and Driers and then they convert the same in to Paints, whereas, our coatings are based on Polyester Resins and they are not Oil based. So, they have much longer life as well as Ultraviolet Resistance. We do not believe in adding cheaper pigments or providing cheaper solutions. Our coatings are based on pure Synthetic Oxide, imported from Germany.